About Me

I begin each project the same way: market research to understand who you’re selling to, why it matters to them, and who you’re up against.

 

Methodology

 

Research-Backed Execution

I take a closer look at your target customers, your competition, your strengths and weaknesses, and how adopting your solution will impact your customers. This information is key to creating strategic messaging that resonates with customers and helps them take action.

Engineering-Minded Marketing

We deliver value to your audience though a careful balance of educational content, value messaging, and technical specifications. Content is highly targeted to deliver the information each type of customer is seeking, written in a style specific to their market. This process converts readers into highly qualified leads.

Practical Go-to-Market Methodology

Placing the right information in the right locations is critical to growing your business. From individual content pieces to full new product market launch, a practical approach to information release is key.

Hi, I’m Lauren

I’ve done a bit of everything during my career, but my main focus has always been the customer. I began as a Sales and Applications Engineer and enjoyed translating a customer’s needs into technology empowering them to reach their goals. As a Market Analyst and Product Manager, I was able to look at the needs of larger market segments and create product requirements to provide solutions. As a Product Marketing Manager, I communicated those solutions to internal and external audiences to excite them about making a change.

I enjoy learning about new technology and sharing that excitement with customers. More importantly, I genuinely love connecting customers to solutions that work.

Let’s talk about you.

I would love to hear about your technology and what you’re hoping to accomplish.